Genentech
Silver – International Serious Play Awards
At Ayogo Health Inc, I worked with Genentech. We created a game based on immunotherapy. You have the power to fight cancer in Lymph Node Labyrinth, a new game for your computer or mobile device.
Collaborate with Creative Director and Development team to create the core fantasy of the game based on the “Everyday Epic” campaign and brand identity of Genentech. I’ve worked on the design of 3 games in science, that required to be fun and visually appealing. I was responsible for the creation of the user interfaces, game graphics and sounds.
02. Challenge
The challenge was on creating an enjoyable and cool experience out of diseases and blood organs. I wanted to use flat designs with depth, like parallax with dynamic background with changing colours.
Check it out here: T Cells Attack»
03. Audio
Check the audio of Lymph Node Labyrinth in Soundcloud
I worked on the audio design for this project, used ProTools, Ableton Live to create the final files. Recorded several instruments, played a Fender Jazz Bass and sequenced a jazzy drum pattern with finger snaps for the main theme of the game. I also designed the sound effects in the game, using the same jazz bass to generate the slingshot sound. This was the first Genentech game out of 3, therefore I used some of this sound elements in the other games.
04. Prototype
Typography is the origin of language and of human communication. Moreover typography is the fundament of our culture, of ourselves. Only through language we as the human race could evolve.
05. Results
Silver – INTERNATIONAL SERIOUS PLAY AWARDS 2016
Ayogo Health Inc./Genentech, Immunotherapy Mini-Games (Healthcare)
Los Angeles, United States – 2016
Ayogo.com
© Ayogo Health Inc. 2015
