Alpha Hotel

Branding / Communications / Creative Direction / Design / UI / UX

Role: Creative Direction, Design.
Date: 2012

The clients required to create a boutique hotel in Gastown. with the latest in technology, stylish contemporary d├ęcor and communal areas that are gathering places for the surrounding design community.


The target for this hotel is tech savvy, designers, artists and film industry. The idea is to design a place for these creative minds, in which they will be surrounded by visual stimulation. The approach was to create an affordable luxury identity, to create that feeling of VIP artist service, in which the guest is part of this immersive experience. The guest will be the artists, the will feel part of the artists scene.